Table of Contents
Introduction
Landing pages create the first layer where the user interacts with your site. So their role in pushing the potential consumer to make the final purchase is crucial. The point of origin can be anything – an ad or a social post but it is the destination page that decides the fate of your strategy.
To help you out, we offer you this guide to crafting great landing pages-
Design
To ensure that your landing page converts your visitors, it is essential that you focus on the design aspect of it. Since that’s the first element any visitor encounters, it should have the ability to catch the attention of your potential user.
A study by Ion Interactive reveals that people form an impression in 1/120th of a second. This data clearly reveals the necessity of gripping the user with an appealing design. So here’s what you should do to have a user-friendly design:
- Keep your design simple and try to keep a few elements so the site looks clutter-free.
- Make sure you choose a responsive design for your site so the user experience is good no matter what device he uses to access it.
Content
Your landing page should be able to grasp your visitor’s attention quickly. For that to happen, your content should have a high engagement value. So when you are crafting your landing page, make sure to invest in visual content. Visuals, especially videos, help increase engagement, and boost conversions.
CTA
Call to action is the actionable element in a landing page that ultimately takes the user to complete the desired action. For crafting great landing pages, the CTA should be compelling. Take, for instance, this copy by Copyhackers. With “We build a million-dollar business on blogging”, they catch your attention and then move on to accomplishing their goal – in this case – building their email list.
Closing thoughts
When landing pages are designed, it is essential to keep the user at the core of your strategy and build your plan around it. Once you understand your user’s perspective, the design, CTA, and content should emerge from that foundation so they work together to enhance buyer’s journey.
