SEO Reseller Program: A Complete Guide for Reselling SEO Services

By Raghav Tayal | June 19th, 2023

Table of Contents

Introduction

Are you a digital marketing agency or an SEO company looking to expand your services and offer your clients search engine optimization (SEO)? Or you’re already offering SEO but looking for a more efficient and cost-effective way to do so. Either way, working with an SEO reseller can be a great way to benefit your agency and bring value to your clients.

First, let’s define what an SEO reseller is. An SEO reseller is a company that offers SEO (search engine optimization) services to other businesses. As the reseller, they provide the necessary services and support to help clients improve their website’s visibility in search engine results. This is done by optimizing webpages for search engine algorithms and ensuring the content is relevant and up-to-date. SEO resellers help clients increase their ranking on search engine results pages, which can lead to an increase in website traffic and conversions. By providing their clients with these services, SEO resellers can help businesses grow their online presence.

SEO resellers act as a white label service for digital marketing agencies, allowing them to take on SEO projects without needing to hire an in-house team or invest in their SEO tools. The benefits of using an SEO reseller are numerous. According to recent studies, if you add SEO to your service portfolio, it is one of the most cost-effective digital marketing strategies that produce long-term results. In addition, clients increasingly recognize the importance of SEO reseller programs and are often willing to pay more. With the right SEO reseller program /partner, digital marketing agencies can take advantage of this trend, boosting their revenues and creating more growth opportunities.

What Is SEO Reselling (White-Label SEO)?

If you’re a digital marketing professional, chances are you’ve heard of the SEO reseller program, also known as white-label SEO. But what exactly is an SEO reseller program, and as an agency owner how can it benefit your business?

SEO, or search engine optimization, is the process of improving the ranking of a website on search engines like Google. It involves optimizing the website’s content and structure to make it more attractive to search engines and increase the chances of it appearing among top search results.

On the other hand, an SEO reseller program is when a company outsources its SEO work to another company, then sells those services to its clients under their brand name. This is known as white-label SEO.

So why would an SEO company choose to outsource its SEO services? There are a few reasons. 

First:

SEO can be time-consuming and requires a lot of effort. By outsourcing to a white-label SEO provider, a company can focus on its core competencies while still offering SEO services to its clients.

Second:

White-label SEO allows a company to offer its clients a comprehensive service package without having to invest in the resources and manpower to do it in-house. This can be particularly appealing for small or new businesses that may need more money to hire a full-time SEO team.

But it’s not just small businesses that can benefit from white label SEO reseller programs. According to a survey by HubSpot, 63% of businesses outsource at least some of their digital marketing efforts, with SEO being the most commonly outsourced service. This is because outsourcing allows companies to access specialized expertise and resources that they may not have in-house, leading to better results for their existing clients.

Types of SEO Reseller Programs

There are many different types of SEO reseller programs that can be included in white label SEO programs.

SEO resellers provide a wide range of services for businesses looking to improve their online visibility and presence on the web. They offer a variety of services that can help businesses rank higher in search engine results, attract more website visitors, and ultimately increase their profits. But, what basic services do SEO resellers cover? To answer that question, let’s take a look at the most common services offered by SEO resellers.  

1. Keyword research and analysis

One of the most essential components of SEO is keyword optimization for your website’s content and meta tags. SEO resellers typically offer keyword research and analysis to help businesses identify the keywords that will bring the most targeted traffic to their website. This may include analyzing competitors’ keywords, identifying long-tail keywords, and using tools like Google’s Keyword Planner to determine search volume and competition.

2. On-page optimization

On-page optimization refers to the process of optimizing individual web pages in order to rank higher in search engine results and earn more relevant traffic. This can include optimizing the title and meta tags, using header tags, and ensuring that the website’s content is relevant and useful to the user. SEO resellers may also assist in optimizing images and videos, as well as ensuring that the website is mobile-friendly.

3. Off-page optimization

Off-page optimization refers to activities that take place outside of the website in order to improve its search engine ranking of which local SEO is a crucial part. This can include earning backlinks from other high-quality websites and optimizing the website’s presence on social media platforms. SEO resellers may offer link-building services, social media management, and local SEO (optimizing the website for local search outcomes) as part of their basic packages.

4. Technical SEO

Technical SEO refers to the optimization of a website’s technical aspects in order to improve its ranking and user experience. This can include optimizing the website’s loading speed, fixing broken links, and ensuring that the website is secure and crawlable by search engines. SEO resellers may offer services like website audit, code optimization, and site migration as part of their basic packages.

5. Content creation and optimization

Content is a crucial aspect of SEO, as it helps attract and engage users, as well as signals to search engines that the website is relevant and useful. SEO resellers may offer services like blog writing, guest posting, social media marketing and content marketing as part of their basic packages. This may include identifying and targeting specific and relevant keywords and ensuring that the content is of high quality and provides value to the reader.

6. Reporting and analysis

In order to track the effectiveness of SEO efforts, SEO resellers may offer reporting and analysis as part of their basic packages. This may include tracking key metrics like website traffic, search engine rankings, and conversions, as well as providing insights and recommendations for improvement.

Benefits of using an SEO reseller

There are many benefits to using an SEO reseller, regardless of whether you are just starting out in the digital marketing industry or have a team of SEO experts at your disposal. 

1. Access to experts

One of the main benefits is access to experts. By working with a professional SEO agency, you have access to experienced professionals who can answer your questions, troubleshoot issues with your campaigns, and execute SEO services more efficiently. This is especially important if you are new to SEO or don’t have anyone on your team who specializes in it.

2. Reliable services

When you resell SEO services, you can depend on a dedicated white label SEO agency to provide reliable results for your clients. This is much more reliable than trying to plan and launch your own SEO campaigns from scratch or hiring full-time employees for link building services.  Experienced SEO providers can create successful SEO campaigns.

3. Affordable

Additionally, outsourcing your SEO services through an SEO reseller program can be more affordable than trying to manage campaigns on your own, as you will have access to discounted rates on white label SEO services.

4. More options

Another advantage of using an SEO reseller is the ability to offer more options to your customers. If you already have a suite of products and services, but want to expand your agency’s offerings to include SEO, reselling SEO services is an easy way to do this without making a huge investment. Additionally, both SEO agencies and resellers benefit from mutual growth. SEO agencies are always looking for more clients to help them grow, and SEO resellers serve as an extended sales network for them. On the other hand, SEO white label agencies provide an assurance of expertise and reliability that can help build better client relationships.

5. Opportunity for scalability

Another benefit of joining an SEO reseller program is the opportunity for scalability. If you offer SEO services on your own, you may be limited by the number of employees you have and your ability to take on new clients efficiently. However, with an SEO reseller, you have the flexibility to take on as many or as few clients as you want, and use as many or as few services as you want. This allows you to scale your business as needed.

6. Learning opportunity

Finally, hiring an SEO reseller is a great learning opportunity. As you work with your SEO partner and end clients, you will gain more knowledge about important SEO strategies and troubleshooting techniques. This can help you become a better SEO expert in your own right, which can benefit your own business as well as your clients.

Overall, hiring an SEO reseller can provide access to experts, reliable services, more options for customers, mutual growth, scalability, and learning opportunities. These benefits can help you grow your agency and provide better results for your clients.

Should you hire an SEO reseller?

Hiring an SEO reseller can be a great way to expand your marketing agency’s offerings and provide high-quality services to your clients. However, it’s important to consider both the benefits and potential cons of this approach before making a decision. 

1. Lack of Control

One of the main potential cons of using an SEO reseller is that you may not have as much control over the quality of the services you are offering to your clients. When you resell these services, you are relying on another agency or team to provide the actual work. This means that if there are any issues with the quality of the work, it can be difficult to address them or take responsibility for them.

For example, if your partner agency is not delivering the results that your clients expect, it can be difficult to hold them accountable or take action to correct the problem. This can be frustrating for both you and your clients and could potentially damage your reputation as an agency.

To mitigate this risk, it’s important to carefully research and select a reputable and reliable SEO partner. You should also establish clear lines of communication and a strong relationship with your partner agency so that you can address any issues that may arise in a timely and effective manner.

2. Limited Flexibility

Another potential con of using an SEO reseller is that you may not have as much flexibility in terms of the services you can offer. When you resell these services, you are limited to the services that are provided by the agency you are working with. This means that if you want to offer a specific service or approach that is not offered by your partner, you may not be able to do so.

For example, if you have a client who is interested in a particular type of SEO campaign or strategy, but your partner agency does not offer it, you may have to turn down the client or refer them to another provider. This can be frustrating if you have a specific vision for your agency and the services you want to offer to your clients.

To address this potential con, it’s important to carefully research and select a partner agency that offers a wide range of SEO services that align with your own business goals and your clients’ needs. You should also be open to working with multiple partners, if necessary, to provide a comprehensive service package to your clients.

3. Limited Control Over Pricing

Another potential issue with using an SEO reseller is that you may not have as much control over pricing. When you resell SEO services, you are typically provided with a set of pre-determined pricing options. This means that you may not have the ability to tailor your pricing to your specific client needs or market conditions.

For example, if you have a client who is willing to pay more for a specific type of SEO service, but your partner agency does not do justice to the job, you may be unable to accommodate their needs. This can be frustrating if you feel that the pricing options provided by your partner are not in line with your business goals or your clients’ needs.

To mitigate this risk, it’s important to carefully review the pricing options offered by your partner agency and negotiate terms that are fair and reasonable for both parties. You should also be transparent with your clients about the pricing of the services you are offering so that they understand the value they are receiving and the costs involved.

4. Reduced Access to Resources and Support

Reduced access to resources and support is a potential drawback of using an SEO reseller. When you outsource SEO services, you are typically working with an agency or team that has its own set of resources and processes. This can be a good thing if you don’t have the resources or expertise to handle SEO on your own, but it can also mean that you may not have as much access to support or guidance as you would if you were working with your own team. This can be frustrating if you have specific questions or issues that you need help with. It’s important to consider this potential drawback when deciding whether to use an SEO reseller or not, as it can impact the level of support and guidance you have available to you as you work with your clients.

What to Look Out For?

Signs of a Bad SEO Reseller

When it comes to choosing an SEO reseller, it’s important to be aware of the warning signs of bad ones. Unfortunately, there are many companies out there that claim to provide top-quality SEO services, but in reality, they are only interested in making a quick profit. Companies often engage in unethical or ineffective practices that can harm your website’s ranking, rather than improve it. Here are some warning signs to watch out for when selecting an SEO reseller:

1. Lack of transparency

A reputable SEO reseller should be transparent about its processes and techniques. If a company is not willing to explain how it will improve your website’s ranking, or if they use vague language or buzzwords, it is a red flag.

2. Overly aggressive or unrealistic promises

If an SEO reseller claims that they can get you to the top of the search list overnight or if they guarantee a specific ranking, it’s probably too good to be true. It takes time and effort to improve a website’s ranking, and there are no guarantees in the world of SEO. Be wary of any company that makes unrealistic promises.

3. Use of spammy or black hat techniques

Some SEO resellers may use spammy or black hat techniques in an attempt to manipulate search engine rankings. These techniques include link spamming, keyword stuffing, and cloaking (showing one version of a website to users and another version to search engines). These techniques can lead to your website being penalized or even banned from search outcomes.

4. Lack of results

If you’ve been working with an SEO reseller for a while and you’re not seeing any improvements in your website’s ranking, it may be time to reconsider your partnership. A reputable SEO reseller should be able to provide evidence of their work and the results they’ve achieved for other clients.

5. Poor communication

If you’re having trouble getting in touch with your SEO reseller or if they are not responsive to your questions or concerns, it could be a sign of a problem. Good communication is key to a successful partnership, and if your reseller is not responsive, it could be a warning sign.

6. Hidden fees or unexpected charges

Be sure to carefully review any contracts or agreements before signing on with an SEO reseller. Some companies may have hidden fees or charge extra for certain services, so it’s important to know exactly what you’re getting for your money.

7. Lack of expertise or experience

It’s important to choose an SEO reseller that has a track record of success and a team of experienced professionals. If a company is new or doesn’t have a lot of experience, it’s risky to work with them.

8. Negative reviews or complaints

Before choosing an SEO reseller, be sure to do your research. Check out online reviews and ask for references from other clients. If a company has a lot of negative reviews or complaints, it’s probably best to look elsewhere.

According to a survey conducted by Ahrefs, 70% of businesses surveyed said they had experienced a negative impact on their SEO rankings due to bad SEO resellers. Furthermore, 80% of businesses surveyed said they had experienced a decrease in website traffic due to bad SEO resellers. This shows the importance of choosing a reputable SEO reseller.

Which Companies Require SEO Reseller Services?

So, which companies require SEO reseller services? The short answer is: any company in the digital marketing space with limited time and resources can benefit from an SEO reseller program.

If your client’s website isn’t ranking on the first page, it’s likely they’ll miss out on a significant amount of traffic and potential customers. That’s where SEO reseller services come in. By partnering with SEO companies or providers, you can ensure your clients’ websites are optimized for search engines and have a good chance of ranking highly.

But it’s not just small agencies that require SEO reseller services. Even large enterprises can benefit from these services, especially if they have more complex services and don’t want the hassles of building an in-house team. SEO can be a time-consuming and technical process, and outsourcing it to a third party can free up resources for other important tasks.

Conclusion

Search engine optimization is essential for driving organic traffic, increasing conversions, and generating sales. For agencies that offer SEO services, working with an SEO reseller can be a great way to increase profits and expand their reach. Using an SEO reseller can save time and money, and it can give the agency access to more advanced tools and technologies. In addition, working with an SEO reseller can help agencies increase their profits and expand their reach. 

As we have discussed throughout this post, SEO reselling, or white-label SEO, is a lucrative and increasingly popular option for both SEO agencies and non-SEO digital marketing agencies. By partnering with an SEO reseller, agencies can offer their clients professional SEO services without having to invest the time, resources, and expertise to build an in-house SEO team. A study by Forbes found that businesses with a strong SEO strategy see an average of a 14.6% increase in organic traffic, and a study by BrightEdge found that SEO leads have a 14.6% close rate, compared to just 1.7% for outbound leads like print advertising or direct mail.

So, it’s clear that SEO is a valuable service for businesses, and partnering with an SEO reseller can be a great way for agencies to meet this demand while increasing their revenue.

In conclusion, whether you are an SEO agency looking to grow your business or a non-SEO marketing agency looking to add additional services, partnering with an SEO reseller can be a smart move. By outsourcing SEO, agencies can save time and resources, offer a wider range of services to their clients, and increase their profit margins. With the demand for SEO services on the rise, now is the perfect time to consider partnering with an SEO reseller and taking your agency’s cash flow to the next level.

January 19, 2023
Raghav Tayal