Table of Contents
- Introduction
- SEO Software Suites
- White Label SEO Tools
- Rank Tracking
- Website Audit
- Keyword Research
- Performance Monitoring
- Link Building Discovery And Outreach
- Backlink Analysis
- SEO Plugins For WordPress Websites
- Conclusion
Introduction
SEO is just as much about having the right skill set as it is about having the right tool set. Without the right tools, it is virtually impossible to do effective search engine optimization, regardless of your skill or experience level.
Just like with most other professions, being an effective SEO requires you to have the right tools under your belt.
However, the unique challenge for SEOs in this matter is that there is a huge abundance of SEO tools available in the market.
From complete SEO suites that offer a range of versatile features to specialised tools that perform specific functions, there are hundreds of options to choose from. As a result, it is surprisingly easy, especially for beginners, to end up paying for the wrong tool. This can, in turn, negatively influence your ability to deliver desirable results to your clients.
If you are struggling with a similar challenge, this article is definitely for you.
We analysed the current trends in the SEO industry, combined that knowledge with the knowledge that we have gained through our 15 years of experience, and figured out what top SEOs look for in tools.
This article is a result of that research.
We have found the very best SEO tools available for purchase in 2021, along with their best features and benefits. Without further delay, let’s jump right into the list:
SEO Software Suites
A single tool can potentially take care of all of your SEO needs. With that said, since these tools offer so many features, not all of these features work as well as the others. In fact, if you have used multiple tools in the past, you may find some of the features offered by SEO software suites lacking in their ability as compared to many specialised tools.
Many SEO experts prefer working with versatile tools that offer a myriad of SEO features. The biggest advantage of using such tools is that you don’t have to subscribe and pay for multiple tools.
1. Ahrefs
Ahrefs is perhaps one of the most revered and well known tools on this list, and for good reason. The robust tool boasts an enormous data index and performs functions including keyword research, website research or audit, content research, and backlink exploration, among many others. Subscribers of Ahrefs can even make use of the Ahrefs SEO toolbar to conduct SEO research in real time as they are surfing the web.
Ahrefs’ combination of features and easy to navigate interface have made it a hot favorite for seasoned SEO professionals and beginners alike.
Pricing:
Many of the features offered by Ahrefs are available for free (limited) use. Ahrefs also offers a 7-day trial for $7 and the monthly subscription starts at $99 for a month.
Most Useful For:
- Backlink analysis
- Keyword research
- Website audits
2. RankWatch
RankWatch is a personal favorite. The tool boasts one of the biggest data indices in the SEO industry and offers some serious optimization insights. RankWatch comes loaded with all the SEO bells and whistles, including a backlink analyser, a rank tracker, a website audit tool, a keyword research tool, and much more.
RankWatch’s rank tracking capabilities and keyword research tool deserve a special mention as both tools perform exceptionally well. The rank tracking feature lets you keep up with the rankings of multiple pages of multiple websites, for multiple keywords, in multiple locations, all in real time. The data provided by RankWatch can be as complex or as simple as you want it to be.
Similarly, the RankWatch keyword research tool has a special feature that allows you to identify ‘low hanging fruits’. Basically, the tool will give you a separate list of keyword suggestions that are both relevant to your (or your client’s) business and relatively easier to rank for.
Pricing:
Just like Ahrefs, certain features of RankWatch are free for (limited) use. The premium plans start at just $29 for a month.
Most Useful For:
- Rank Tracking
- Keyword Research
- Website Audits
3. Botify
Botify is one of the OG SEO tools that initially performed a single function, a website crawl. Botify’s technical SEO capabilities still remain unmatched and have made it one of the most popular tools among seasoned SEOs.
Over the years, Botify has continued adding more and more features and has now evolved into a full-service SEO tool. Today, Botify still offers incredible technical SEO capabilities, along with some fantastic keyword research and content suggesting capabilities.
Another noteworthy change can be observed in the Botify interface. From being complex and fit for technically capable users, the new Botify dashboard presents information and insights in a much more simplified manner, making it a delight even for beginner SEO professionals.
Pricing:
Botify claims to follow a ‘value based’ pricing model where they claim that they will reduce your monthly subscription price if your website traffic goes down even after using their tool. While it is not explicitly mentioned on their website, Botify pricing starts at around $569 a month.
Most Useful For:
- Technical SEO
- Content research
- Keyword research
White Label SEO Tools
White Label SEO Tools offer all the capabilities offered by the tools discussed in the previous section, but with one additional feature. The ‘white label’ part of the term refers to the fact that there are no ‘branding’ elements present on the interface of the tool, or the reports it will produce. Thanks to this special feature, you can provide your clients with authentic reports with your own branding. In some cases, you can even resell white label SEO tools as your own.
1. AgencyAnalytics
AgencyAnalytics is one of the most popular white label SEO tools on the market, and for good reason. The tool offers a versatile set of abilities including keyword research, website audit, rank tracking, and backlink analysis. The tool also offers a brandable dashboard that you can brand with your own logo. Then, you can share the access of the tool with your clients so that they can view their SEO progress in real time.
Pricing:
Agency Analytics will charge you on the basis of the number of clients you have using their platform. Their pricing starts at $49/month for up to five client accounts.
Most Useful For:
- Reporting
- Analysis
- Social media analytics
2. WooRank
WooRank is another full-service white label SEO tool that offers all the SEO features you will ever need. These include the ability to find relevant keyword suggestions, perform a backlink analysis of virtually any website, performing an SEO audit, and even a website crawl to pinpoint technical SEO issues.
Unlike AgencyAnalytics, however, WooRank does not offer a brandable dashboard that you can ask your clients to access. Instead, the tool lets you prepare incredibly detailed and yet easy to understand reports that you can brand with your own branding elements and share with your clients.
Pricing:
WooRank offers a 14-day absolutely free trial followed by a $79 monthly retainer.
Most Useful For:
- Website audit and analysis
- Reporting
3. MarketGoo
MarketGoo is a white label SEO tool designed while keeping the technical capabilities of beginners in mind. To that end, the tool also offers features that are best suited to the needs of small businesses, bloggers, and those looking to climb up the local SERPs.
If you are just starting out and help businesses with local SEO, you will love having the user friendly MarketGoo in your marketing arsenal.
Pricing:
MarketGoo pricing starts at $29.97 per month. However, the basic plan only covers the SEO needs of a single website.
Most Useful For:
- Website audit
- Local SEO
Rank Tracking
Rank tracking for a single small website is usually no challenge. However, when you are handling websites for multiple clients, and those websites are ranking for both generic and location specific keywords, keeping up with rank-based performance metrics can turn into an analyst’s nightmare in no time.
This is where rank tracking software helps. Rank tracking software are designed to make it easy for you to keep up the SERP rankings of all the webpages you are responsible for by presenting all the information in a single location.
1. Rank Tracker
The name says it all. Rank Tracker is one of the oldest rank tracking tools that are still operational. It has survived the test of time by strengthening its data sourcing capabilities while simultaneously making its interface more intuitive.
Rank Tracker presents all the keyword tracking information you need in the form of an incredibly well-designed dashboard that presents all the information you need for informed SEO decision making, without overwhelming you.
Pricing:
Starting at just $6 per month, Rank Tracker is one of the most affordable tools on this list.
Best Used For:
- Keyword research and tracking
- Reporting
- Website analysis
2. Rank Ranger
Rank Ranger is a feature loaded rank tracking software that will tell you literally everything you can possibly want to know about keyword rankings. From historical rank tracking to tracking ranks from different “vantage points” like local rankings, and rankings on mobile devices.
A common struggle for SEOs is when the client’s website is showing up on different ranks for the same keywords on different devices. Rank Ranger helps you overcome this issue by letting you track keyword rankings in all kinds of device and location permutations and combinations.
Another noteworthy ability of Rank Ranger is that it lets you track your (or your client’s) website rankings in Google and Bing ads.
Pricing:
The most basic plan of Rank Ranger costs $79 per month and lets you track up to 500 keywords using 15 different dashboards.
Best Used For:
- Ads rank tracking
- Performance monitoring
- Competition monitoring
3. Advanced Web Ranking
Advanced Web Ranking is famed for providing SEOs with some of the most accurate data in the industry. If you don’t already know, Google doesn’t want their keyword rankings tracked and the search engine does everything it can to prevent relevant data from being leaked.
As a result, accuracy of data has become a point of competition among rank tracking tools, and no one comes close to the accuracy levels offered by Advanced Web Ranking. That’s not all, the tool also comes loaded with an easy to use dashboard and white label reporting that you can use to impress your clients.
Pricing:
Advanced Web Ranking subscriptions for start ups costs $49 per month. An agency subscription costs $199 per month. You can also avail a 30-day free trial to gauge whether or not the tool is the right choice for you.
Best Used For:
- Performance tracking
- Reporting
Website Audit
A website audit is usually the primary and also the most important step of creating and implementing a winning SEO strategy. An SEO expert’s ability to conduct a thorough website audit is also something that potential clients use to gauge their abilities.
In other words, being able to conduct a thorough and complete website SEO audit is absolutely essential to achieve success as a SEO professional. Having one of the following tools will definitely help you with the same:
1. Screaming Frog
Screaming Frog is hands down one of the most popular SEO tools ever, and for good reason. The age old tool is actually one of the most capable ones available for use right now. Almost every seasoned SEO that is worthy of being called an ‘expert’ will tell you that they are either using Screaming Frog or that they have used it in the past and loved it.
As far as website auditing capabilities are concerned, it doesn’t get much better than Screaming Frog. The tool will tell you about all the SEO issues and opportunities for any website.
Pricing:
The free version of Screaming Frog offers a ton of features which may suffice for most basic SEO projects. For advanced users, the premium Screaming Frog account comes at a subscription cost of £149 per month.
Best Used For:
- Quick website audit
- Reporting
- Technical SEO
2. SEOptimer
SEOptimer is a great tool from an SEO professional point of view. Looking at its features, it appears that the tool was developed keeping the needs of SEO professionals in mind. The tool enables users to reveal website auditing and crawlability data of any website in a matter of minutes. SOme of the data points reported by SEOptimer used to take several days to uncover before the tool was made publicly available.
Another SEO professional focused feature of SEOptimer is that it allows you to embed the website audit feature on your own website. All your website visitors have to do is enter their own website into the tool’s address bar and they will receive a thorough website analysis report with your branding on it!
Pricing:
The DIY SEO plan starts at $19 per month but it doesn’t offer enough features for agencies or consultants. The white label plans start at $29 per month. If you want to embed SEOptimer on your website, it will cost you $59 per month.
Most Useful For:
- Quick website audit
- White label reporting
3. DeepCrawl
DeepCrawl, as the name suggests, is a technical SEO focused website analysis tool. One of the best features offered by DeepCrawl is its ability to schedule website crawls in advance. With some planning, this feature can be used to automate one of the most time consuming tasks involved in the search engine optimization process (crawling).
Another noteworthy feature of DeepCrawl is its ability to simultaneously offer crawling reports for hundreds of domains, making it perfect for those who are responsible for keeping check on the SEO health of multiple client websites.
Pricing:
The DeepCrawl ‘Starter’ plan costs $89 per month. The basic plan costs $139 per month.
Most Useful For:
- Real time SEO performance tracking
- Website audit
- Technical SEO
4. SEO Reseller
SEO Reseller is actually a full-service white label SEO tool. It offers a variety of features but its website auditing capabilities have made it worthy of a mention in this section. SEO Reseller offers one of the most comprehensive website audit reports currently made available by different SEO tools. It offers white label reporting and a widget that you can add to your website and let your website visitors generate an SEO audit report. The website widget offered by SEO Reseller is absolutely free for use.
Pricing:
As mentioned above, SEO Reseller offers a free plan that may take care of most of your SEO needs. The pricing for their premium plans is tailored to their clients’ needs and is only available upon request.
Most Useful For:
- Automated website audit
- White label reporting
Keyword Research
All SEO is about ranking higher for relevant keywords and keyword research is an obviously important part of optimizing websites for better SERP rankings. However, as mentioned earlier, Google does not want to share its keyword data with just about anyone. This means, while there are hundreds of keyword research tools available online, the authenticity of the data provided by some of them is questionable. Here are a few handpicked keyword research tools that you can trust:
1. Google Keyword Planner
Google Keyword Planner is actually not meant for SEO use. The search giant wants the tool to be used by customers that are paying for ads on the platform. However, the data from Google Keyword Planner is guaranteed to be accurate as it is coming directly from Google.
Besides the keyword suggestions, Google Keyword Planner also displays average search volumes and the cost of a ‘top of the page’ bid for an ad. If you are not spending money on Google ads, the search volumes will appear in arbitrary ranges like 10-1000. With that said, if you are spending money on Google ads, you will be shown exact search volumes which when combined with the bidding information given by Google, can help guide informed keyword selection decisions.
Besides the requirement for spending on Google Ads, Google Keyword Planner is absolutely free for use.
Pricing:
Google Keyword Planner is free for unlimited use for all website owners.
Best Used For:
- Obtaining keyword suggestions
- Understanding keyword competition
2. UberSuggest
UberSuggest is another free keyword research tool developed by Neil Patel. The tool does a simple job, giving out keyword suggestions based on your ‘seed’ keyword and it does that job incredibly well. Offering an overwhelming number of keyword suggestions coupled with accurate performance metrics like search volumes, cost per click, and competition, Ubersuggest is hands down one of the best SEO tools out there.
The best part is that keyword research is not the only function that Ubersuggest can perform. It also has other in-built tools designed to help you with backlink analysis and generating unique content ideas.
Pricing:
Like many other tools on this list, the free version of Ubersuggest is quite powerful. However, if you are looking for even more functions and unrestricted usage, premium plans of Ubersuggest start at $12 per month. The company also offers a 7-day free trial of their premium plans.
Best Used For:
- Obtaining keyword suggestions
- Obtaining content suggestions
- Backlink analysis
3. KWFinder
KWFinder boasts one of the biggest data indices of keywords on the web. Their data bank has accurate data for over 2.5 billion unique keywords and more data is being added every month. Using this data, KWFinder aims to eliminate the element of complexity from keyword research.
The tool works exceptionally well if you are looking for suggestions for long tail keywords or location centric keywords. Starting at just $29 a month, KWFinder offers great value for money for SEO experts.
Pricing:
KWFinder offers a 10-day free trial and the basic plan costs $29.90 per month.
Best Used For:
- Long-tail keyword suggestions
- Finding low competition keywords
4. Keyword Hero
Keyword Hero is not your run-of-the-mill keyword research tool. The tool doesn’t have any of its own keyword suggestions to provide to you. Instead, it has AI-powered data that it uses to fill in the blanks of missing keyword data.
For instance, if you are using the Google Search Console to look up keywords or suggestions, you will not be shown any performance metrics. However, when you feed the keyword data into Keyword Hero, the tool will fill in the blanks and show you the missing performance metrics.
From an SEO expert’s perspective, Keyword Hero can prove to be one of the most useful SEO tools in your arsenal.
Pricing:
The free version of Keyword Hero will let you analyze up to 2,000 sessions. The basic plan starts at just $9.90 per month and you can take a month-long free trial of any of the plans offered by Keyword Hero.
Best Used For:
- Keyword research
- Obtaining missing keyword data
5. KeywordTool.io
Keyword Tool is another keyword research tool that delivers keyword suggestions. However, the unique thing about this tool is that it sources data directly from Google’s autocomplete suggestions. This means that the performance metrics and keyword suggestions offered by Keyword Tool are incredibly accurate.
The best part is that Keyword Tool let’s just about anyone use the tool for free. The free version of the tool will provide you with up to 750 keyword suggestions based on your ‘seed’ keyword. If you are in need of more, you can upgrade to a premium account and bulk search up to 70,000 keyword suggestions in a day.
Pricing:
KeywordTool.io offers restricted usage of their keyword research capabilities for absolutely free. The free account only gives you access to keyword suggestions and not performance metrics. Their Pro plans start at $89 per month.
Best Used For:
- Bulk keyword research
- Obtaining keyword suggestions
- Accurate keyword performance metrics
Performance Monitoring
A big part of doing effective SEO is to continuously find opportunities to further optimize a client’s website with the objective of consistently improving the results from your SEO efforts. In order to do that, you must keep tracking the SERP performance of a client’s website and find opportunities for improvements. This is where a SEO performance monitoring tool becomes relevant. Here are our top picks:
1. Google Search Console
When it comes to reliable sources of SEO performance data, nothing comes close to Google Search Console. The platform is designed for those who take their organic traffic numbers seriously and tells you everything you need to make informed optimization decisions. Google Search Console, like most other tools offered by the search engine giant, is absolutely free.
The best part is, Google Search Console doesn’t just tell you how your website is performing in the SERPs of relevant keywords, it also gives you an overview of how it is being viewed by the search engine. This information can be used to perform a number of optimization actions, including a website-wide link profile cleanup.
Pricing:
Google Search Console is free.
Best Used For:
- Keyword research
- Performance monitoring
- Ad CTR optimization
2. Google Analytics
Google Analytics is another free performance tracking tool by Google. The main difference is that Google Analytics is more focused on understanding what happens on your website instead of simply focusing on how it performs in the SERPs.
The tool will tell you who your visitors are, where they come from, how they find your website, and how they behave once they have landed on your website. The insights from Google Analytics can be used to improve the experience on your website, helping you improve your website performance on search performance metrics like bounce rate and dwell time.
Pricing:
Google Analytics is free.
Best Used For:
Website visitor behavior analysis
Search performance monitoring
Traffic source analysis
3. WebCEO
WebCEO is actually a full-service SEO tool that performs 17 different and important SEO functions. The tool is a complete SEO suite focusing on performance monitoring features. The tool will give you a real-time bird’s eye view of the SERP performance of all your projects in a single place. The dashboard offered by WebCEO is highly customizable and incredibly intuitive. It is designed to help you easily understand and analyze complex data and make informed optimization decisions.
WebCEO also allows you to share entire projects with others, making it an excellent tool for collaboration, especially for distributed SEO teams.
Pricing:
WebCEO offers a 14-day free trial to all their prospects. While the paid plans start at $35 per month, the plan that is designed for agencies and SEO professionals costs $99 per month.
Best Used For:
- SEO collaborations
- Reporting
- SEO performance monitoring
Link Building Discovery And Outreach
Link building is perhaps the most important aspect of doing SEO. Consistently attracting high-quality natural backlinks can quickly become a trivial task, especially for beginners. From determining which websites you should ask for links from to determining how you can get links from them, quality link-building efforts have several moving parts that demand excellent management.
This is where discovery and outreach tools for backlink building become relevant. These are the best ones you can find today:
1. URL Profiler
The URL Profiler is a powerful tool that helps you ensure you are reaching out to and collaborating with the right websites to create a strong backlink profile. The tool offers a ton of features that are all designed to help you efficiently do link-building prospecting for your clients while also giving you all the information you need to reach out to the websites you select. The best part is that URL Profiler will integrate with most major SEO suites and tools, enabling you to generate incredibly detailed backlink-building reports for your clients.
Pricing:
URL Profiler offers three types of paid plans starting at $29.95 per month. However, the plan designed for agencies is actually their most expensive plan and will cost you $99.95 per month.
Most Useful For:
- Backlink prospecting
- Backlinking reporting
2. Buzzstream
Buzzstream is a well-known software in link-building circles, and for good reason. The tool offers all the features you can possibly require to plan and implement a result-focused backlink building and outreach program.
That’s right, Buzzstream doesn’t just help you with identifying the right websites to reach out to; it also helps you automate the outreach process. With that said, Buzzstream may seem like an overwhelming tool for beginners, and it is best to pay close attention during their product demo.
Pricing:
Buzzstream offers a 14-day free trial to let you decide whether the tool is right for you or not. After that, the most basic plan, the one that is meant for individuals, costs $24 per month. The more powerful plans that also offer collaboration capabilities for your team may cost you between $99 and $299 per month. There is also an option of opting for a custom plan.
Unlike most other tools on this list, Buzzstream doesn’t outright tell you about its annual plans because the pricing doesn’t really differ. Instead of a difference in pricing, when you pay for 12 months of Buzzstream, you are given an extra month of access for free.
Most Useful For:
- Link building prospecting
- Cold outreach
- Reporting
3. SEOJet
If you found the features offered by Buzzstream too limited or restrictive, SEOJet is for you. Although using the tool involves a bit of a steep learning curve, it offers a wealth of data that can be incredibly useful from a seasoned SEOs’ point of view.
For instance, the tool has a feature that will automatically analyse your entire website and will tell you which pages will benefit the most from a backlink boost. The tool also has features that will suggest the right anchor texts for different backlinking opportunities and help you maintain natural anchor text ratios.
Pricing:
Just like Buzzstream, SEOJet also offers a 14-day free trial and three plans. The cheapest SEOJet plan only costs $69 per month but may not be suited for most agencies. However, it may be suitable for individual consultants. Plans that are fit for agencies will cost them between $99 and $199 per month. If you pay for 12 months of SEOJet, you get 2 months of service for free.
Most Useful For:
- Maintaining backlink profile
- Competitor analysis
4. Hunter.io
Hunter is a contact-finding tool that will reveal the email addresses associated with virtually any website. Since Hunter sources its results from publicly available sources of information where the email addresses with the requested domain extension are used, it is not always successful. Having said that, I have personally experienced a 90%+ success rate Hunter.io.
Pricing:
Hunter offers free usage for up to 25 search requests every month. All you need is a company email address to sign up for the free account. The premium accounts start at $49 per month.
Most Useful For:
- Prospecting
- Link Building Outreach
5. MailShake
The biggest shortcoming of SEOJet is that it doesn’t offer a great outreach interface. However, if you are leaning towards using SEOJet, MailShake may be of interest to you.
MailShake is not really a backlink-building or maintaining software. It is actually a cold email tool that will help you automate the outreach you need to do in order to build backlinks. From easy personalisation to the ability to automate fixed email sequences, Mailshake does it all while giving you access to a user interface that is nothing short of delightful.
Pricing:
Starting at $59 per user per month, Mailshake is one of the most affordable outreach tools available today. There is no free trial with Mailshake but they do have a 30-day money-back guarantee for dissatisfied customers.
Most Useful For:
- Backlink prospecting
- Backlinking outreach
Backlink Analysis
Maintaining a healthy backlink profile is just as important as building new backlinks. Even a handful of spammy links can potentially get your entire backlink profile disavowed by Google and other noteworthy search engines.
That’s why it is important for SEO agencies and professionals to have tools that can help them with quickly and thoroughly analyzing their backlink profile and manually remove any traces of spammy links. Backlink analysis is also a superb strategy to understand where your competition is getting their links from and use that information to guide your own backlinking strategy.
Let’s look at some of the best backlink analysis tools used by top SEOs and agencies:
1. Majestic SEO
Majestic SEO is one of the most well-known SEO tools and it offers a whole host of features that can take care of multiple aspects of your search engine optimization needs. The tool even comes with an in-built keyword generator.
However, its real exceptional capabilities lie in analyzing backlink profiles. Home to the Trust Flow and Citation Flow metrics, Majestic SEO, will tell you everything you need to know about the links pointing to your website. Another noteworthy exclusive feature offered by Majestic SEO is Link Context. Simply enter any link into the tool, and it will tell you whether the link is an editorial link or a part of a directory. The Link Context feature also reports on a number of other factors, such as the nature and format of the content surrounding the incoming link, the estimated SERP position of the linking page, and even information about the other links on the page.
Pricing:
Majestic SEO plans start at $49 per month, but the fully loaded plan costs $99 per month.
Most Useful For:
- Backlink audit
- Backlink analysis
2. Linkody
Linkody is a backlink analysis tool that also lets you keep track of how your backlink-building efforts are progressing. Besides letting you analyse any website’s backlink profile to identify bad or spammy links that you should disavow, Linkody also sends you custom notifications whenever you get a new link or lose one.
Linkody also features an intuitive dashboard that will inform you of how your link-building campaigns are progressing. The data from the Linkody dashboard is good for optimizing your link-building efforts or simply reporting progress to your clients.
Pricing:
Linkody pricing starts at $14 per month but the plan offers very limited usage freedom. The agency plan costs $99 per month and allows up to five users to use Linkody simultaneously.
Most Useful For:
- Backlink audit
- Backlink campaign performance tracking
3. Check My Links
One of the biggest challenges associated with doing SEO is that checking hundreds or even thousands of links manually can take a lot of time and effort. Check My Links is a link analysis tool that solves this issue.
Offered in the form of a Chrome extension, the tool will tell you all about the links on any webpage that you visit.
Pricing:
The Check My Links Chrome extension is absolutely free.
Most Useful For:
- Link Analysis
- Backlink Analysis
SEO Plugins For WordPress Websites
Over 40% of the websites live on the web are powered by WordPress. There’s a good chance that as an SEO, you will run into at least a few clients using WordPress. Having the right WordPress SEO plugins and tools will enable you to deliver the same delight that you deliver to all your clients. In fact, the right WordPress plugins can make it easier to optimize WordPress websites. Here are our top picks:
1. Yoast SEO
Yoast SEO is one of the most well-known WordPress plugins, and it should be. Currently, Yoast is being used with over 5 million WordPress websites. Yoast’s mission is simple- SEO for everyone.
The tool is designed to help beginners and seasoned SEOs alike with achieving better SERP rankings for their websites. From helping with technical SEO issues like faster load times to improving your chances of getting rich results in the SERPs, Yoast does it all.
The best part is that a majority of features offered by Yoast can be accessed for free. However, SEOs may benefit from the enormous variety of premium Yoast features that make SEO even more effective and easy at the same time.
Pricing:
As mentioned earlier, the basic plan of Yoast is absolutely free to use. Priced at $89 for a year, the premium version is also incredibly affordable.
Best Used For:
- WordPress SEO
- Website audit
- On-page SEO
- Technical SEO
2. Rank Math
Simply put, if, for some reason, you don’t want to work with Yoast SEO, Rank Math is your best alternative. The (relatively) new SEO plugin for WordPress has gained serious popularity in the past few years. The reason behind the growing popularity of Rank Math is its intuitive user interface and its automation features.
As an SEO expert or agency that handles multiple websites, automation features can make your life incredibly easier. The most noteworthy automation feature offered by Rank Math is its ability to automate redirection in the case of broken links. That means no more spending hours manually analyzing links and placing redirects on links that aren’t working; Rank Math will help you automate the entire process!
Pricing:
Compared to Yoast, Rank Math is also quite reasonably priced. The basic pro plan costs $129 per year, and the “business” plan that is meant for agencies and freelancers, costs $199 per year.
Best Used For:
- WordPress SEO
- Website audit
- On-page SEO
- Technical SEO
- SEO automation
3. All In One SEO Pack
All In One SEO Pack is an aptly named WordPress plugin. The tool single-handedly takes care of all of the SEO needs of any WordPress website. But so do Rank Math and Yoast? So what’s so special about the All In One SEO Pack?
All In One SEO Pack is a white-label SEO tool. That’s right, despite being a plugin, it allows agencies and SEO professionals to create branded reports that they can use to impress their clients. What’s even more awesome is that white labeling capabilities are also available with the free account of the All In One SEO Pack!
Pricing:
While the basic plan of the All In One SEO Pack is priced at $49.50 per year, it only supports one website. The plans that support up to 10 and 100 websites are priced at $199.50 per year and $299.50 per year, respectively.
Best Used For:
- On page SEO
- Off-page SEO
- Technical SEO
- Reporting
Conclusion
There you have it. A handpicked list of the SEO tools that we use to drive results for our clients and our own agency. Before wrapping up, I would like to remind the readers that, in most cases, a handful of the tools mentioned on this list will suffice when it comes to fulfilling the SEO needs of your business and your clients. However, picking the right ones can be quite tricky. That’s why I strongly recommend using the free trials offered by these companies to pick and choose the right tool for you.
If, however, you are struggling to get results, even after choosing the tools that you feel are right for you, we can help. Contact us to learn about our SEO reseller services and how we can help you deliver delightful results for your valued clients.
