Digital Marketing Strategy For Massive Agency Growth In 2023

By Vaibhav Kakkar | May 29th, 2023

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Table of Contents

Introduction

As a marketer, staying ahead of the curve is vital to maintain relevance with your audience.

Looking toward 2023, consider how you want to allocate your marketing budget.

Keeping up with the fast-paced marketing world isn’t always easy, but it’s necessary to be successful.

Fortunately, there is guidance available to help us make these decisions.

7 Marketing Strategies For Massive Agency Growth In 2023

If you continue to employ the same strategies, you will likely see similar outcomes.

Therefore, taking a fresh look at your 2023 marketing strategies is essential. Refrain from relying on the same assumptions; now is the ideal time to reevaluate your plan, select the right marketing channels, and experiment with something new.

That being said, let us explore a few strategies for your digital marketing plan for 2023 and beyond.

1. The Rise of Artificial Intelligence

Artificial intelligence (AI) is a technology that is rapidly evolving. Worldwide government and business spending on AI technology is expected to exceed $500 billion by 2023, with AI powering 95% of customer interactions by 2025.

This implies that, in the not-too-distant future, AI will be more prevalent than ever before, taking over many of our daily tasks.

Artificial Intelligence is a key factor in the development of voice search and smart assistants. Additionally, AI has enabled the growth of chatbots, with their presence becoming increasingly common on websites.

Gathering and analyzing data are essential for marketers to serve their customers effectively. By utilizing an AI-powered platform, marketers can access market intelligence and make informed, data-driven decisions quickly.

To stand out from the competition, agencies should strive to maximize the efficiency of their workflow. Automation is essential to achieve this goal.

But it’s important to remember that the human aspect of marketing is still significant. Therefore, the goal should be to utilize this technology to augment marketing efforts rather than to substitute the real people driving them.

2. The Evolution Of SEO: Adjusting Your Digital Marketing Strategy in 2023

Google’s algorithm has gotten much smarter over the years, with updates and tweaks occurring up to 600 times a year.

In the past few years, Google has placed an increasing emphasis on delivering “featured snippets” and other information right on the search results page.

This change has been driven by the fact that people are increasingly looking for information while they’re on the move, and they want to be able to find it quickly and easily.

As a result, more and more businesses realize that they need to optimize their content for Google’s featured snippets if they want to be visible in the search results.

As the landscape of SEO has evolved, digital marketers are now branching out to include a variety of alternative search engines in their optimization strategy—including Bing.

In addition, it has become more common to optimize content specifically for social media platforms.

The following tips can help you create a successful strategy as SEO continues to evolve:

  • Optimize for different search engines
  • Image optimization should be an integral part of any SEO professional’s strategy, as optimizing images can lead to higher rankings in search engine results, resulting in increased website traffic.
  • Utilize tools such as SEMRush and Ahref to identify your competitors’ featured snippets.
  • Earn more contextual links by Guest blogging or acquire links from high authority sites with expertise in your niche.
  • Develop different types of content for different channels.

3. Focus on Customer Retention and Loyalty

The most effective marketing strategies evolve and grow along with the customer.

Making sure your customer experience is ongoing and focused on keeping your existing customers rather than just attracting new ones is a big part of providing a great customer experience.

To grow a business over time, you must focus on your existing customers.

Studies have shown that it takes five times more dollars to maintain an existing customer than to acquire a new one.

Furthermore, loyal customers give you word-of-mouth advertising by sharing their experiences with others.

Infact, 57% of consumers are willing to pay more to buy from a trusted brand.

This highlights the importance of customer loyalty and retention for your business.

Here are some tips to increase customer retention and satisfaction-

  • Provide a personalized experience in order to retain the existing customer base.
  • Use automation to re-engage your customers with personalized offers and gifts.
  • Implement a customer feedback loop.
  • Show your appreciation for your customers by providing them surprise and delight experiences. This can be achieved through renewal, usage milestones, and upsell strategies.

4. Why Thought Leadership Matters for your Agency?

Thought leadership has become an increasingly important part of having a successful business.

In a world where anyone can post anything online, it’s more important than ever to ensure that the content you’re putting out there is accurate and helpful.

Thought leaders can establish themselves as experts in their field by sharing insights and experiences that others can learn from. In turn, this can attract potential clients and customers looking for guidance from someone they trust.

According to Semrush research, thought leadership is all about sharing inspirational, research-driven content that drives change and creates educational value.

Incorporating thought leadership into your overall content strategy can benefit you in three ways:

  • Thought leadership is a great way to build credibility and attract new business.
  • While thought leadership is not necessarily an SEO strategy, it can still increase your chances of people linking to your content and increasing the strength of your SEO profile.
  • It helps you in attracting potential customers and building a loyal audience.

As third-party cookie tracking is set to be phased out by late 2024, businesses should begin taking steps to learn how to advertise without cookies.

Cookies are used extensively in digital advertising for a variety of purposes, including performance measurement and tracking.

While cookies have been around for many years, their use in advertising has come under increased scrutiny in recent years.

This is largely because they allow advertisers to collect a significant amount of user data without their knowledge or consent.

As a result, there is a growing concern about the lack of transparency surrounding the use of cookies.

As we move into a future without cookies, there will inevitably be challenges for data collection and audience segmentation.

However, this does not necessarily mean businesses should panic.

Instead, they should take steps to implement alternative methods and approaches that go beyond cookie-based strategies in their marketing plans.

In terms of accuracy, relevancy, availability, and cost-effectiveness, first-party data is the only reliable solution in light of the ever-changing privacy landscape.

6. Fine tune your Social media strategy

With the growing momentum of people wanting to connect online, social media is becoming an increasingly effective tool for businesses of all sizes to engage with prospects and customers.

Social media is an excellent tool for connecting with your customers and making them feel valued.

Your followers on Facebook, Twitter, or Instagram can become lifelong clients when you offer top-notch service and solid products. Plus, social signals are another way for people to find your website through organic search.

Furthermore, reports show that 81% of respondents believe that social media has helped improve business accountability.

Short-form video is set to become the most popular and powerful content format on social media in the coming years, as predicted by HubSpot’s marketing report.

So it’s not surprising that 30% of marketers are planning to invest more in short-form videos rather than any other type of social media strategy.

7. Prepare Your Agency For The Shift To Google Analytics 4

Next summer, Universal Analytics will be replaced by Google Analytics 4. This means that marketers will become fully reliant on Google Analytics 4 for all their digital analytics data and insights.

There are several reasons why you should consider making the switch to GA4 sooner rather than later.

Firstly, GA4 will soon be considered the standard for data analytics, and as new features are released, Google will likely add these only to GA4.

Secondly, for year-on-year data comparison, it is essential to begin using GA4 with no delay, as it does not support retroactive data. If you fail to start collecting data now, you will be deprived of crucial year-on-year comparisons.

GA4 moves away from third-party cookies and instead uses first-party cookies. Privacy isn’t the only reason that GA4 is moving away from third-party cookies.

This change is aimed at improving privacy for users, but it also has the added benefit of making Google Analytics more accurate on mobile devices.

CallRail recommends:-

  • To run both UA and GA4 simultaneously, let your data flow into both systems while you get acclimated.
  • Set up the tracking pixel for GA4 immediately so that by the time UA sunsets, you’ll have several months of historical data.

Get Ready for 2023

2023 is just around the corner, so don’t wait any longer to start planning your marketing strategy.

Get a head start on the competition, and make sure you hit the ground running in the New Year

December 14, 2022
Vaibhav Kakkar